Tell us a little about you — what lights you up in life right now? 

Hi, I am Deirdre Keely, an Irish woman who took a chance on an adventure to Australia with my husband, 4 year old son and 1 year old daughter, arriving with no house and no jobs.  We only intended to stay for 2 years but here we are 27 years later calling Melbourne home.

My 40th birthday was a major turning point in my life. My lovely Mam flew from Ireland to celebrate this milestone with me and it was the most wonderful time together - 6 months later she died of breast cancer. She was such an inspiring, gentle, kind-hearted, super intelligent woman, who was born of an era that kept her tethered to the house and husband and had little opportunity to live life her way..

Her death broke me emotionally but through the healing, a fire was lit in my heart and soul to support and inspire women to discover who they are and to live their best life.

So I went to TAFE, graduated and became an ATO BAS agent and ran my own bookkeeping business for many years. While working with clients in my business I realised that what really lit me up was understanding why my clients repeated the same actions when it came to BAS time, paying bills and talking to me about their workflow and finances. 

For a clearer understanding of why my clients had these habits, I became an Internationally Accredited Life Coach with the ICF and now specialise in coaching women on their Financial Emotional Intelligence (FEI) - understanding how their emotions influence their finances, making each client connection a bespoke experience using my special ingredient of being a reiki intuitive healer and numerologist. 

What's one experience that changed how you see yourself — or your relationship with your own skin and body? 

Feeling a pulsing vibration in my left breast in mid 2024 was an unnerving feeling that prompted me to book a mammogram. Two days later I got the news that no woman wants to hear - you have breast cancer! Just like my Mum. The rollercoaster of emotions had no bounds and it was a vortex of energy that left me powerless and disconnected from my body. 

Through the past 2 years I have listened to my body more and now trust my gut and higher consciousness like never before when it comes to what is right for me and my body.

How do you define radiance — and when do you feel most radiant? 

Radiance to me, is just loving who you are and what you are doing in life (scars and all). Radiance shines through your eyes and has a feeling of calm and inner knowing. 

I feel most radiant when I am connected to my gut, my higher consciousness and my practical learnings, doing what I need to do and just be me. - oh and also being in the sea.

What does self-love look like in your life — even on the messy days? 

Self-love for me is being content in my own company (I used to need to be needed), reading, walking, swimming, being with women who effortlessly cheer each other on, being with my family, 

Self-love on a messy day can be staying in my dressing gown, reading a book and enjoying the quiet.

What's a small ritual or habit that makes a big difference in your wellbeing? 

A small habit that makes a difference to my wellbeing is checking in with my physical and spiritual energy and being comfortable with saying yes or no in accordance to how my energy feels.

What does a really good day look and feel like for you — even a simple one? 

A really good day for me is donning my wetsuit and throwing myself into the sea with my boogey board. You will hear lots of woohoos and my face will hurt from grinning as I ride the waves. 

What's something you wish younger you had been told about beauty, ageing, or self-worth? 

I wish I had been told that my love of the sun would damage my skin and give me skin cancers.. I grew up in the baby oil era, not spf era. 

I wish that my younger self was encouraged to be the best I could be in life, rather than what I heard which was - “you are just a girl and money will not be wasted on your education”.

Which FRIISKIN product do you reach for the most, and how does it make you feel? 

The one FRIISKIN product that is an elixir to my skin is the Radiant Oil Booster. My skin soaks it in like liquid gold and my energy just bathes in the luxury of this beautiful product.

If you could offer one message to other women on their self-love journey, what would it be?

My message to other women on their self-love journey is do not compare yourself to others. The frequency you emit on this earth is so intricately yours alone that it is physically, energetically and spiritually impossible to compare to others - so just don’t!!